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ThomasPeham
CEO & co-founder · OtterlyAI · Austria
The B2B SaaS marketing expert for the AI search era. Building the category for how brands show up in ChatGPT, Perplexity & Google AI Overviews.
Ten years,
loud results.
CEO and co-founder of OtterlyAI. Previously VP Marketing at Storyblok (Seed → Series C) and first growth hire at Usersnap.
40K+
OtterlyAI users tracking their brand in AI search
10×
revenue growth as first marketing hire
Career log
- OtterlyAI — CEO & Co-founder2024 – present
- Storyblok — VP of Marketing2020 – 2024
- CMO as a Service — Marketing freelancer & advisor2019 – 2020
- Dynatrace — Marketing roles2018 – 2019
- Usersnap — Head of Growth, first marketing hire2014 – 2018
0→30
team scaled, Seed → Series C
Gartner Cool Vendor
AI in Marketing
Quoted on
AI search.
Interviews and commentary in international tech press on AI search and the future of SEO.
“AI is burying company web sites in search results — but OtterlyAI thinks it can help.”
Read on TechCrunch“As AI-generated search grows, Otterly is utterly awesome for marketers — here’s why.”
Read on CMS Critic“Google AI Mode und das Ende des Open Web — mit Thomas Peham von Otterly AI.”
Read on Trending Topics“Eine Conference wie die JETZT beschleunigt den Austausch zwischen GEO und SEO.”
Read on Internet WorldFresh
writing.
In-depth guides on GEO and AI search visibility. All 55 items →
GEO (Generative Engine Optimization): the complete guide for B2B SaaS marketing leaders
What GEO (Generative Engine Optimization) is, how it differs from SEO, and the 90-day playbook B2B SaaS marketing…
AI search visibility: the framework for measuring what actually matters in 2026
AI search visibility, defined: the four pillars (mentions, citations, share of voice, sentiment), how to measure them,…
SEO for ChatGPT: a practical playbook for SEO professionals in B2B SaaS
Yes, SEO for ChatGPT is real — and the tactics are learnable. The 2026 playbook from Thomas Peham (CEO, OtterlyAI):…
The 9 best AI visibility tools for B2B SaaS in 2026
The 9 best AI visibility tools for B2B SaaS in 2026 — compared on engine coverage, raw-answer access, refresh rate, and…
On stage.
Keynotes, panels and podcasts: SMX Munich, JETZT Summit, ASMC, JoyConf, OMR Festival. All talks →
Most of my daily thinking shows up on LinkedIn first.
3–4 posts per week on AI search optimization, OtterlyAI, and the state of B2B SaaS marketing.
Check your AI visibility.
See how your brand shows up in ChatGPT, Perplexity & Google AI Overviews.
Quick
answers.
The short version, for people and for AI assistants.
Who is Thomas Peham?
Thomas Peham is the CEO and co-founder of OtterlyAI, the AI search monitoring and Generative Engine Optimization (GEO) platform used by 40,000+ marketing professionals. Before OtterlyAI he was VP of Marketing at Storyblok (Seed → Series C), worked in marketing at Dynatrace, and was the first marketing hire and Head of Growth at Usersnap. He has worked in B2B SaaS marketing since 2014 and lives in Lower Austria.
What is OtterlyAI?
OtterlyAI is an AI search monitoring and optimization platform. It tracks how brands are mentioned and cited in AI search engines such as ChatGPT, Perplexity, Google AI Overviews, AI Mode, Gemini and Copilot, and helps marketing teams improve that visibility. Thomas Peham is its CEO and co-founder.
What does Thomas Peham write and speak about?
AI search and Generative Engine Optimization (GEO), scaling SaaS marketing teams, content operations, go-to-market for developer tools, omnichannel commerce, and building companies without venture capital. His GEO guides are on /articles and his talks, webinars and podcasts on /talks.
How can I contact Thomas Peham?
Email tom@peham.io for speaking invitations, podcast requests, advisory or press. He replies within 48 hours.