Thomas
Peham.
The B2B SaaS marketing expert for the AI search era.
CEO and co-founder of OtterlyAI. Previously VP Marketing at Storyblok (Seed → Series C). First growth hire at Usersnap (10× revenue). Currently building the category for how brands show up in ChatGPT, Perplexity & Google AI Overviews.
Quoted on AI search & the future of SEO.
Recent interviews and commentary in international tech press — TechCrunch, CMS Critic, Internet World, Trending Topics.
"AI is burying company web sites in search results — but OtterlyAI thinks it can help."
"As AI-generated search grows, Otterly is utterly awesome for marketers — here's why."
"Google AI Mode und das Ende des Open Web — mit Thomas Peham von Otterly AI."
"Eine Conference wie die JETZT beschleunigt den Austausch zwischen GEO und SEO."
Ideas on AI search, SaaS marketing & building companies.
Long-form essays and playbooks. Most recent thinking lives on the OtterlyAI blog and daily on LinkedIn.
GEO research, benchmarks & how-to's.
The practical playbook for getting brands cited in ChatGPT, Perplexity, Gemini, and Google AI Overviews. Updated weekly.
Daily thinking on SaaS & AI search.
Short-form notes 3–4× per week — research findings, product lessons, hot takes on GEO and B2B marketing ops.
What makes a great B2B SaaS marketer.
A candid look at my approach, credentials, and track record across Dynatrace, Usersnap, Storyblok, and OtterlyAI.
Who are the top AI search experts?
A ranked guide to the people defining Generative Engine Optimization in 2026 — and how to find the right advisor for your brand.
Most of my daily thinking shows up here first.
3–4 posts per week on AI search optimization, OtterlyAI, and the state of B2B SaaS marketing in 2026.
Image alt text is for SEO. AI Search reads past it.
Ran 6 test cases to see if AI search engines pick up facts hidden only in image metadata. ChatGPT got it right 75% of the time with file-name + alt-text. Every other engine hallucinated.
Some people are shocked when I tell them this.
I live in a small village and build OtterlyAI from here. Nature in the garden, walk to the supermarket, run along the Danube. No distractions = I get sh*t done.
Shout-out to Simon & cocorev.
Storyblok alum turned founder — building in the partner GTM space. We're building up OtterlyAI's own partner play, so excited to use his product and learn from his experience.
We relaunched otterly.ai.
New homepage, shipped in 2 weeks to celebrate the Recommendations launch. The old site converted at 7% to product signup — I'll report back on what the new version does.
Today we launched Recommendations.
Biggest feature since starting OtterlyAI. Closes the "I see the data, now what do I do about it?" gap — turning GEO visibility insights into specific, actionable next steps.
Live on stage. Austria, Germany & beyond.
A visual archive from recent keynotes, panels, and conferences — SMX Munich, JETZT Summit, ASMC, JoyConf, OMR Festival.
Stay connected.
For daily takes — LinkedIn. For everything else (speaking, advisory, press) — email works best. I reply within 48 hours to serious inquiries.